The eternal allure of Italian eyewear

An innovative and appealing project, “Milano XL, la festa della creatività italiana” paid tribute to Italian design and manufacturing, enlivening the city of Milan on the occasion of Fashion Week.

Projected on the historical buildings of San Carlo Square, three video celebrated the distinctiveness of Italian eyewear design. We entirely realized one of them, from pre- to post-production.

Echoing a number of advertising clichés, the spot exalts the beauty of eyeglasses through a compelling narrative.

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