“The Art of Balance” is the launch campaign of Pinarello’s new masterpiece.
We conceived and executed a multichannel video campaign for the pre-launch and live presentation of the Dogma F, which was streamed on a dedicated website.
The whole creative direction put into action a communication strategy aimed at engaging the audience.
A variety of visual translations were released through different channels. Video contents resulted from an interdisciplinary work encompassing production and post-production, along with motion graphics and 3D animations.
All the locations we filmed have been chosen in order to properly represent the Dogma F’s most powerful aspects. Moreover, three interviews to cyclism icons – Geraint Thomas, Tao Geoghegan Hart and Filippo Ganna – have been realized to highlight the bike’s distinctive features.