In 2018, we were asked to promote Grevil – the gravel bike by Pinarello. As we wanted to develop a successful long-term campaign, we exploited the social media to disseminate an array of videos, photos, and animations covering a two-month time frame. We emphasized the Grevil’s adaptability by realizing a multi-location series of spots.
Social strategy / Countdowns
To arouse interest in Grevil’s launch day, we also conceived and produced three countdown clips (released one per day) along with a number of evocative photos, which were spread via social networks in between the release of the three spots.