Unleash your raw passion

In 2018, we were asked to promote Grevil – the gravel bike by Pinarello. As we wanted to develop a successful long-term campaign, we exploited the social media to disseminate an array of videos, photos, and animations covering a two-month time frame. We emphasized the Grevil’s adaptability by realizing a multi-location series of spots.

Backstage video


Last but not least, we created a packshot which was used to promote the bike through the social media.

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