In 2016 we had the wonderful opportunity to produce a commercial for Pinarello, a leading company in the global bicycle market. According to the high-end nature of the brand and its specific needs, we used such technologies and techniques as high-speed stabilized shots, aerial shots, and visual effects. A particular attention was paid to details, from pre- to post-production. Special thanks to Elia Viviani, our testimonial for this spot. The commercial was broadcast on major national and international TVs.
Summarizing the values of a brand in a three-second animation is quite a challenging task. Indeed, we wanted to underline the strong technological and aerodynamic values that have always marked Pinarello’s products. To this end, the 3D animation made by using volumetric dynamics. Then, in the 3D simulation we added a puff of smoke interacting with the shape of Pinarello logo to create an atmosphere of aerodynamics and mystery.