A Creative Video Tutorial

The challenge of this project consisted in finding ways to turn an eminently technical and institutional content into a more accessible and enjoyable one.

To gain this goal, we resorted to a mix of techniques, from live shooting to classic animation, and from modern motion graphics to the ancient art of origami.

The project involved two different products: a video tutorial on the HR Carraro application and some web clips explaining the Carraro Crea system. Both tools were used for company internal communication.

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Logo Animation

In order to enhance the company’s identity, we animated the main logo and a few variants of it.

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