“The day will come when your life as a biker will never be the same” is the claim of the world’s hardest mountain bike race in the heart of the amazing Dolomites.
Since 2015, we designed and created an array of contents. We produced the 2015 promo which was destined to introduce the Hero Sellaronda competition, and was broadcast on Eurosport and Rai Sport. For this promo we also animated the logo in 3D.
Moreover, we elaborated bumpers, promos, and other minor contents.
Under Manuel Bottazzo’s creative direction, we conceived and realized the 2016 intro. As we wanted to convey the ideas of competitiveness and individual effort, the clip starts with close-ups of athletes fighting one another and ends up with the camera zooming out to show the entire Hero composition.
In 2015, we realized an emotionally engaging promo, mixing breathtaking images and the most salient moments of the race. The promo introduced the Hero race, which was broadcast live on Eurosport and Rai Sport.
Lastly, we developed a 3D animated campaign outro, using a dynamic simulation to make the flags move and the 3D projection mapping technique to increase the sense of prospective. Producing the logo animation was particularly interesting. Starting from a stunning picture crafted by Manuel Bottazzo Design, we brought it to life by animating and rebuilding it completely in 3D.