In 2018, we were asked to promote the 2019 edition of the Hero Dolomites race, among the toughest mountain bike competitions in the world.
A call to arms for the community of cyclists to overcome their limits, the video combines an engaging voiceover and stirring crescendo with a mix of meditative moments, training scenes, and intense sequences from the real race.
Conceptualization and Pre-Production
We committed ourselves to developing every aspect of this project, from concept and copywriting to production and editing.
Three different concept proposals were elaborated and submitted to the client for evaluation, along with the respective shotlists (including suggested locations, number of extras, and list of props), detailed storyboards, and selected soundtracks.