Displaying design innovation

For Gibus – an Italian design company specialized in manufacturing pergolas and awnings, we realized a technical video to explain the main features and details of the Med Varia roof. Med Varia is a self bearing structure, bioclimatic pergola, and a remarkable example of Italian design.

The challenge was to balance the explanatory aim of the video with an eye-caching result. All the mechanisms of the real pergola were meticulously reproduced on a 3D model, following an accurate study of the original parts and their dynamics.

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3D breakdown

To obtain a photorealistic look, we employed multiple shaders to reproduce the physical properties of the real pergola; then, we created a light setup to enhance the product’s aesthetic qualities.

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2D motion graphics

Transitions, animated icons, graphics elements, and related texts were developed to drive audience attention and illustrate technical details in a captivating way.

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