For the 2018 Dolomiti SuperSki campaign, we narrated the Dolomites in a new fashion through a dramatically emotional video aimed at arousing curiosity among the social media audience.
We reworked the concept of unattainable and platonic love to give birth to a romantic and nostalgic story, plenty of unrealistic situations and unexpected twists. To create an engaging plot, we decided to use the reverse motion technique. The result was a cinematic work rather than a simple advertising content.
The production phase required a huge effort. Because of the complexity of the scenes, we were forced to limit the number of takes and carefully plan every move in advance.
Before the final launch of the campaign, a series of preview teasers was released on social networks, RCS Group channels and 2018 Winter Olympics big screens.The whole campaign was later broadcast on Eurosport (Europe zone & extra) and ZDF channel.