360 offers to European transport companies an array of services previously provided by four brands (Transferry, Transmodal, Yes! Money and Plose). Under the supervision of the agency Bunker, we made a 3D corporate video illustrating the company services. Our goal was to make such a complex issue as logistics visually applealing.
To do so, we created a storyboard where a journey into an imaginary parallel world shows how 360 guides and assists the customer. The project was very challenging in both technical and stylistic terms. Indeed, we crafted an entire 3D scene (animated in a procedural manner). We also designed and drew an entire visual language.
Characters & buildings
We drew and modeled all video scenes. Defining and creating the vehicle style proved to be a particularly amazing experience. The building creation was developed in procedural manner, in order to exploit efficiently the dynamics related to each order without burdening the scene.